Kuala Lumpur - The Halal Journal will have a Bahasa Malaysia version by year-end to cater to local industry players. KasehDia Sdn Bhd, its publisher, will issue 7,000 copies for the pilot run.
The Bahasa Malaysia version would will focus more on the local halal industry, featuring key industry insights, useful trade news and the current scenario within the global halal industry, managing director Jumaatun Azmi told a press conference yesterday.
The Halal Journal, which is a crucial communication tool for the global halal industy, has a circulation of about 10,000.
About 60% of the circulation is local.
Although the journal is already distributed in over 30 countries and available online at www.halaljournal.com, KasehDia aims to penetrate more markets through other media to communicate the huge potential of the halal industry, In line with this, Jumaatun said plans were in the pipeline to publish in other languages such as Bahasa Indonesia, Chinese and French next year.
“There is a demand from other countries to educate their local Muslim population and industry players.” she said.
There are also plans to launch a new website next year, www.halalguides.com, which will feature Muslim restaurants around the world.
Currently, the database included 800 halal restaurants in eight countries and there were plans to add food guides for at least 15 more countries, Jamaatun added.
Source: www.biz.thestar.com (9 Juli 2007)